Choose one of the two case scenarios below to apply the physical activity strategies and interventions you learned via review of the text material and the instructor overview.
The discussed intervention strategies categories include: • Informational Approaches to Increases Physical Activity• Environmental and Policy Approaches to Increase Physical Activity• Cognitive and Behavioral Approaches to Increase Physical Activity• Social Approaches to Increase Physical Activity
As listed in exhibit 5.5 in the text the specific intervention functions include the items below (for specific behavioral change examples consult textbook):
- Education – increasing knowledge or understanding
- Persuasion – using communication to induce positive or negative feelings
- Incentivization – creating an expectation of reward
- Coercion – creating an expectation of punishment or cost
- Training – imparting skills
- Restriction – using rules to reduce opportunity or to engage in the target behavior or use to reduce the opportunity to engage in competing behaviors
- Environmental restructuring – changing the physical or social context
- Modeling – providing an example for people to aspire to or imitate
- Enablement – increasing means or reducing barriers to increase capability or opportunity beyond education, training, and environmental restructuring
Scenario One: Work Force Company
Bowmore & Wembley International is a (fictitious) company that sells dog good over the Internet. Its sales office has 50 employees who spend long days sitting in front of computer terminals, taking orders, and answering customers’ questions. Because of their sedentary jobs, many employees have started to gain weight and are now concerned about their increasing risk for diseases associated with a sedentary lifestyle. The company has hired you to help their employees become more active. Using what you have learned about intervention strategies for increasing physical activity, design an interventional program to help the employees increase their activity levels. Your program must include a minimum of six total interventions with complete details about what that intervention strategy will include and a thorough explanation why you believe it will be beneficial to this scenario.
Scenario Two: Diabesityville
Diabesityville is a rural community with a population of 10,000 people. The town’s mayor is concerned about the rising rates of obesity and diabetes among her constituents. She knows that the vast majority of the town’s residents are sedentary. The mayor has given you un unlimited budget and the task of getting every man, woman, and child in Diabesityville to become more physically active. You task is to develop an intervention program using what you have learned about intervention strategies for increasing physical activity. Your program must include a minimum of six total interventions with complete details about what that intervention strategy will include and a thorough explanation why you believe it will be beneficial to this scenario.