Assessment Description:
Please see the attachment below. Thank you
Assessment Description: Please see the attachment below. Thank you
Radio Advertisers Federation Radio Rules! The common assumption in the tech world is that old media platforms are dying a slow death. As smart devices become more and more ubiquitous, the need for more traditional platforms seems to only lessen with each passing year. At least that’s what many would have you believe. The use of radio as a method of reaching potential clients continues to be the route chosen by many successful businesspeople, as this report will surely have you conclude. While there is no denying that the advertising field is a bit more crowded than it was in the past, it would be unwise to discount just how influential those older platforms remain. For example, radio, not smartphones or PCs, reaches more Americans each week than any other media platform, according to a recent Nielsen report charted by Statistical World. Category Ratings Media Households Reached (in millions) 32 PPM Radio 289.3 56 Hub TV 187.5 30 Insight PC 94.2
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Radio Statistics Roughly 289 million adults in the United States listened to some form of radio at least once a week in the fourth quarter of 2021, the report said. That’s good for 89% of the US adult population, and the figure is growing. TV had the second-farthest reach at 85%, followed by smartphones at 83%. The PC and tablet were well behind, at 50% and 37%, respectively. But the enduring usage of the radio seems to suggest that the rise of on-demand streaming doesn’t have to mean the death of older audio technologies. Since the bulk of this radio usage is coming from people in cars, it also suggests the amount of time we continue to spend getting to or from our destinations! We value our partnership with [Company Name] and invite you to join us in exploring ways that radio can serve your business and expand your reach!
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Page 1 of 2 Word Module 3 Assignment (15 points possible, -2 each error/omission) For this assignment you will be formatting a document and provide a summary of research related to the outreach of various media resources in tables. Information you will be typing has a blue colored font, you should not type the information with a blue font. Steps to Perform: Step Instructions 1 Download and open the Word Module 3 Assignment_Data File. Save the file to your computer as Word Module 3 Assignment_YourLastName . 2 Ensure that Ruler is shown and that nonprinting characters are displayed. Move to the last page of the document and type the following, beginning in the first cell of the blank row at the bottom of the table: 24 RA Tablet 78.1 3 Add a new row to the top of the table (row above heading row). Merge cells and type the title Table 1 – Weekly Reach of Media 4 Reduce the widths of columns so there’s not a lot of ‘white space’ after data. The heading Households Reached (in millions) can be visible on three different lines. Apply a Table Style of your choice. (Table Design Ribbon, Table Style group). Center the table . There should be no blank rows. 5 Go after first table and insert a new table with 2 columns and 7 rows. 6 Merge and Center first row. Type Table 2 – Weekly Hours in first row. Press TAB and complete the table as follows (do not press TAB at the end of the last entry) ; there should be no blank rows. Source Hours Radio 25.7 TV 21.5 Smartphone 18.3 PC 10.7 Tablet 7.7 7 Reduce the widths of columns so there’s not a lot of ‘white space’ after data. Apply a Table Style of your choice. (Table Design Ribbon, Table Style group). Center the table. There should be no blank rows. 8 Aft er the first paragraph in the document, insert a page break and then copy the information from Radi o_Statistics.docx and paste into your assignment file . Page 2 of 2 Step Instructions 9 Look over the document and make sure there are no blank rows in the tables and no blank pages in the document. There should be three pages. Look over the document. Make sure there are no blank rows in the tables and no blank pages. If there are either of these, delete them. Save and Close. Do not submit until you are ready for the file to be graded. Submit in Blackboard for grading by clicking on the link Word Module 3 Assignment, Browse Local Files, click on your file, click Open, once you see attached, click Submit.